Mynthon is a refreshing mint brand known for tackling bad breath head-on. When they set out to establish themselves on a the Swedish market and connect with a younger audience, we helped them do it with a twist.

Instead of just showing the obvious solution (popping a Mynthon Zip Mint), we leaned into the less obvious ones. Like sending a homing pigeon, learning sign language, or bringing a ventriloquist dummy to your date. Because while there are many creative ways to avoid bad breath, nothing beats a Mynthon Zip Mint.